About Us
With over 15 years of experience in the luxury hotel industry, working for international hotel chains such as Hilton, Hyatt, and Oberoi, Silvia Marín (LinkedIn) decided to pursue her entrepreneurial dream and founded Hotel Representation Services by Mastel (HRS by Mastel) in 2012. Her goal: to provide personalized service to luxury hotels and destinations, committed to offering clients the highest level of integrated services. Through an effective strategic plan aligned with their objectives and KPIs, we help drive sales, increase awareness, and strengthen brand positioning.
With an entrepreneurial, creative, and passionate spirit, we offer extensive experience as a GSA, representing clients such as the Oberoi Group (Oberoi Hotels and Resorts; Trident Hotels), Raffles Resort Canouan Island, Banyan Tree Hotels, and Constance Hotels and Resorts, among others, in all segments of the Spanish and Portuguese markets.
At HRS by Mastel, we are sales and marketing experts with a proven track record of increasing revenue and improving performance. We design tailored sales and promotional strategies, supporting our clients at every stage of the process: from project conceptualization and development to market positioning, including the implementation of effective sales and marketing strategies.
We act as a strategic extension of your sales, marketing, and PR team, connecting your hotel with travel agencies, tour operators, agency groups, DMCs, MICE companies, airlines, and tourism offices. Our extensive network of contacts and in-depth industry knowledge allow us to create strategic connections that generate tangible results.
In addition to commercial representation, we offer outsourced sales and marketing support for companies that do not have their own team or that need to temporarily fill a key position. We know that a good representative makes all the difference, and that's why our team works tirelessly to ensure the success of your brand in the Spanish and Portuguese markets.
At HRS by Mastel, we are committed to excellence and innovation, adapting to industry trends to maximize your potential and profitability. Together, we create high-impact strategies to achieve your goals and exceed your expectations.
HRS by Mastel is a division of Mastel Hospitality and operates under its corporate structure. Mastel Hospitality specializes in providing technological solutions for the hotel industry. Its primary focus is the implementation, development, and support of management systems (PMS, ERP, etc.), specializing in Oracle Hospitality products such as OPERA Cloud and Simphony. Its goal is to optimize hotel operations through advanced technology, improving both efficiency and the customer experience.
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